So what exactly is Corporate Brand Photography and why is it so important today?
To me, it’s all about telling the story of each individual company and providing images that connect with customers.
Here are some examples of commissioned assignments that show what corporate brand photography is.
A commissioned shoot for Boral Cement Works in New Berrima.
The focus of the shoot was to show team members surrounded by their working environment and interior photos of the cement works.
A commissioned shoot for Beaver Williams that specialises in commercial air-conditioning, atmospheric control, and fire protection.
The focus of the shoot was to show the work the team does servicing and maintaining HVAC [heating, ventilation, and air conditioning equipment], and specifically the energy-efficient aspects of the business.
The focus of the shoot was to cover every aspect of this event Reimagine Payments-The Future of Merchant Acquiring and The Future of Account-to-Account Payments.
The event involved presentations and social discussions.
The EY Centre was the location for this event so I was particularly interested in capturing their corporate logo with one of the EY partners as well as the EPA Asia corporate logo.
In all these examples, the images can be used for social media, marketing, websites, brochures, and general media releases.
