Commercial Shoot for Grill’d

My brief was to capture the atmosphere inside Grill’d and show a healthy trade eating one of Grilld’s unique grass fed burgers. The purpose of the image was to be used for the publicity campaign surrounding the Mindfulness Matters Campaign – a partnership between Smiling Mind and Grill’d.The background was to be out of focus so I used onOne Focal Point 2 software to achieve this effect. All lighting was bounced at full manual power using Canon Speedlites and a slow shutter speed to pick up the natural light inside Grill’d.

Paul Lovelace's photograph from his Grill'd photoshoot

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