So what exactly is Corporate Brand Photography and why is it so important today? To me, it’s all about telling the story of each individual company and providing images that connect with customers. Here are some examples of commissioned assignments that show what corporate brand photography is. A commissioned shoot for Boral Cement Works in […]
Author: paullovelace@me.com
Sydney Open To Tourists
Finally, Sydney is open again to tourists after 20 months of closed borders. It will certainly take time for tourists to filter back through the city of Sydney again, but it’s a great start. Capturing the CBD empty was so rare, it may never look like this again for another 100 years. I just wanted […]
Sydney in Black and White
I am delighted to have just launched a gallery entitled: ‘Sydney in Black-and-White’ – with many of the photos that were taken during the Sydney Lockdown. The idea came about when a client recently purchased eight canvas gallery wrap prints from me to hang in a new space at their specialist dental surgery practice. The […]
Capturing Empty Open Spaces
Capturing empty open spaces during the Sydney lockdown had many advantages. The most significant one to me was that it created a unique look of urban calmness. One perfect example for this is the black and white photo below of Liberty Place. Normally this location is a lively, busy commercial precinct in the middle of […]