A great way to capture a product at a corporate event and get it really noticed is to supply it to guests especially when it happens to be a fashion show on a cruise on Sydney Harbour. I was commissioned to photo guests and spectators enjoying Fiji Water on board a Kookai Cruise Event. Quite often this type of shoot is harder to do than covering the actual fashion event itself. Waiting for that perfect candid moment to capture spectators enjoying Fiji Water requires a lot of concentration and patients. But when it does happen it is far better then setting up posed shots which to me are not natural. Of course if other photo opportunities come up outside the brief I never want to miss out on them. If the client had also been Apple, they would have been pleased to see that three out of four fashion show spectators were taking shots of the show with their I Phones.
