With the ever increasing demand for companies to appeal to the consumer and regularly participate in social media campaigns, photographs play such a vital role in how people perceive the image of your business and how you communicate your companies message to the world. A strong corporate profile portrait can now be used amongst so many platforms including websites, magazines, brochures, media releases to social media platforms such as Facebook Business Pages and Linkedin. Corporate photography in general plays an important and integral role in the success of a corporate business. The role of the professional photographer is here to stay in this area and I have noticed that in my career the demand has increased for corporate imagery in the last 10 years or so. I came across some images that I had of of Richard Branson when he was in Melbourne some time ago. I was commissioned to do some portraits of him and, as usual, had very little time to capture a few tight portraits of Richard. It was great to meet him and have a quick chat with him.