Photography And It’s Value Today In The Corporate World

The majority of my work comes from corporate clients. Photography plays such an important role in this industry. Last year one of the bigger companies I worked for released their yearly figures. This involved covering their press conference and photographing their CEO at the time Sir Nicholas
Moore. My brief was to photograph the CEO in the boardroom and also capture more relaxed lifestyle shots in one of the high tech balcony areas.
I had limited time to capture the boardroom and balcony areas. It would be around 5 minutes for each location.
Because I previously worked on newspapers I am able to work with very limited time frames.
These images will have multiple uses  such as media releases for financial publications and no matter how big or small your company is, the internet has created a massive demand for visual communication. It is so important for lawyers for instance to show their staff as a friendly approachable team. The healthcare industry is another great example  where I was briefed to to show  junior doctors with a friendly and caring approach.
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Macquarie Group FY 18 Result Announcement. Photos show Nicholas Moore, CEO Macquarie Group,50 Martin Place, Sydney.

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