A recent article on the Photoshelter Blog ” why instagram is terrible for photographers and why you should use it”, got my attention. Although I have not used my I Phone with Hipstamatic, Instagram or any other I Phone App for marketing my Photography Business, I can see why I should use it. My conclusion is that, of course, it is another tool in the marketing & distribution process for photographers for posting images to social network sites. In turn, this drives more traffic to My Archive of images shot on my high resolution DSLR.
More importantly, as Photoshelter Co-Founder Allen Murabayashi points out, you are also creating a consumer based audience which is huge. Dan Heller’s Blog Post , on the total size of the photo licensing market , made me also realise this. Coming from a traditional pro photography background, I was always convinced that the only buyers of images were from the old style traditional print/news media companies.This is certainly not the case.
I am also a strong advocate of utilising all the creative techniques that are now at our disposal to enhance an image to achieve the desired effect, whether it is Photoshop, Perfect Photo Suite 6 or simply an I Phone App. The Bennelong Apartments below was enhanced with Perfect Effects from Photo Suite 6.
